GROSS, Alan G.

Spring 2009, 39:2, pages 147 - 169

Toward a Theory of Verbal-Visual Interaction: The Example of Lavoisier

Abstract:    

Because visuals play a significant communicative role in the majority of texts in the sciences, a theory of the role of verbal-visual interaction in the creation and communication of meaning would seem a useful addition to the exegetical armamentarium. This paper offers such a theory, Dual Coding Theory (DCT), borrowed from cognitive psychology but adapted to exegesis. An analysis of Lavoisier's final geological memoir, an analysis grounded in this theory, is designed to illustrate DCT's utility. In my conclusion, I take note of the fact that in a wide variety of contemporary media meaning is also largely the product of verbal-visual interaction.